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IMS Health
IMS Health is an American company that provides information, services and technology for the healthcare industry. It is the largest vendor of U.S. physician prescribing data. IMS Health was founded in 1954 by Bill Frohlich and David Dubow. In 2010, IMS Health was taken private by TPG Capital, CPP Investment Board and Leonard Green & Partners.〔("IMS Health sold to TPG, CPPIB, LG&P" )〕 The company went public on April 4th, 2014 and began trading on the NYSE under the symbol IMS.〔〔 〕 Ari Bousbib is IMS Health’s Chairman and CEO. Bousbib, formerly a longtime senior executive at United Technologies Corporation,〔("CEO's of Tomorrow" )〕 joined the company in September 2010.〔http://www.businessweek.com/magazine/content/10_36/b4193016891032.htm〕 IMS Health is headquartered in Danbury, Connecticut.
==Business model==
IMS Health is best known for its collection of healthcare information spanning sales, de-identified prescription data, medical claims, electronic medical records and social media. IMS Health’s products and services are used by companies to develop commercialization plans〔(Drive to Develop New Commercial Models.pdf "The Drive to Develop New Commercial Models" )〕 and portfolio strategies,〔(in the News/Documents/Kleinrock, 2011 CA Biomed Industry Report_FINAL.pdf "CA Biomed Industry Report" )〕 to select patient and physician populations for specific therapies, and to measure the effectiveness of pharmaceutical marketing and sales resources.〔(Market Maps TL.pdf "Patient Market Maps" )〕 The firm uses its own data to produce syndicated reports such as market forecasts and market intelligence.
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